OZZ worked with GE Capital Solutions on a product video for a recently developed oil and gas industry financing-product. The challenge for management involved motivating over two hundred sales reps from across the country to embrace this innovative product. OZZ distilled the complex nature of this product into a clear, concise message, and then directed on camera the manager’s perspective despite the fact he was inexperienced with media.
GE Capital Solutions
The new product line was later introduced to the company’s sales reps at a conference in Whistler, Canada.
"The end result was a strong, clear message to our sales force."
- Natalie Andres, Strategic Marketing Manager, Oil & Gas Construction, GE Capital Solutions
After twenty years of acquisitions, entrepreneur Alvin Gregorash had merged three companies and six brands to create a successful family of companies. Alvin also recognized that the internal and external systems and processes of this organically formed group were inefficient and costly to his bottom line. Using Sediba™ as a guide, OZZ produced a stakeholder plan to resolve the company’s inefficiencies, to create a shared vision for this new family of companies, and to bring customers into the equation through our interactive media library, the OZZ media network. Unique stories relevant to the company’s vision were produced and profiled on the network in concert with customer events in Winnipeg & Calgary, Canada & Anchorage, Alaska.
"Strong outcomes were achieved for less money than each business unit could achieve on its own."
- Tracey Gregorash, General Manager, Airparts Network
"The OZZ media network enables us to interact with our customers on an ongoing basis."
- Alvin Gregorash, President, Aero Recip Canada Ltd
This process brought a significant return on investment to the company including reduced operating costs, exposure to new markets, and out of an estimated total niche market of approximately 2,500 customers (Transport Canada data), increased web hits (64 to a peak of 2280 / month), strong event attendance (goals achieved in each city), high response rate to customer surveys (425 out of 1700), increase in willing recipients for future information (60 to 1880 – 75% of total client base), acknowledgement of the company’s innovative approach by respected media (story in aviation magazine and cover story in non-aviation business management magazine), and survey data executive leveraged for corporate strategies going forward.
When OZZ first began working with Protegra, the company had been operating for a number of years with clients in several countries around the world. With so many brilliant minds in the company, the CEO knew the group hadn’t reached its full potential. The company’s client base was largely limited to one principal client, while market penetration in the local market was very limited. OZZ took Protegra through our unique stakeholder process resulting in increased profile & contract conversions.
"Protegra recently prepared a Media Map with OZZ. Shortly after the planning process began, we were engaged with our community, shaking hands with potential clients. Doors have opened and progress has been made. The Media Map’s feedback mechanism gave us a strong understanding of what people want from us, while the final Map serves as a guide for the rest of the year to keep focused on delivering it to them."
- Protegra CEO,
During the engagement, OZZ prepared a Media Map for Protegra with the principal objective of determining what held the company back. After extensive analysis highlighted by stakeholder interviews, we determined that the company was split between focusing on technology products and service provision, and that this split had been creating market confusion. To unify the company toward the same future, OZZ worked with the Protegra’s stakeholders to create a shared vision that included the following key elements:
- A stakeholder strategy that harnessed the uniqueness of the company’s ownership structure (most employees were shareholders which made it critical to include them in discussions regarding the company’s future)
- A stakeholder strategy for stakeholders outside the company that included the business community and editorial media in discussions regarding the company’s future
- A story that framed Protegra’s vision for delivery to these communities
By creating a shared vision for the company, Protegra’s internal stakeholders became unified in their approach to the marketplace. This resulted in multiple metrics online (significant increase in hits, strong online registration for future electronic mailings), and in person during business events (well attended by potential clients, political leaders and an overall attendance of over 1000 people). The media map also produced multiple responses from editorial media and ultimately contract conversions.
From a first class jazz cabaret to a feature-length hockey movie, OZZ founder John Pineau’s strategic abilities have generated strong responses from both consumer audiences and leading national publications such as Canada’s Maclean’s Magazine.
The Purple Onion Cabaret, Inc.
Some people have a gift of seeing things others don’t see. When an old comedy club went up for sale in Vancouver’s Gastown district, the business community overlooked its value. Not the case for OZZ founder John Pineau, MCP. For Pineau, the comedy club space was ripe with opportunity, both inside and out. Inside was a raw space covered with old paneling, while outside was a neglected historic neighborhood. Before long, Pineau renovated the interior, exposing classic brick walls, a perfect backdrop for an antique motif jazz nightclub. Pineau also sat on the Gastown Business Improvement District board and volunteered his time to the Gastown Homeowner’s Association, each contribution improving the local area over time.
“...the retro pleasures of martinis, cigars and jazz are among the hottest new diversions. Evidence is in the lineups that form outside the two-year-old Vancouver nightspot’s door each weekend..."
- Chris Wood, Maclean’s Magazine
- Achieved $2,500,000 in gross revenue after its first full year of operation
- Secured two rounds of conventional financing
- Gained national exposure
The Rhino Brothers Film Company Inc.
Producing a feature film in Canada is not an easy undertaking, with a small consumer market and limited capital, but for John Pineau, it was just another entrepreneurial challenge. After pulling in two significant financial offers from American financiers, the company chose to finance the film through public sources. John’s role as Co-Producer was to produce sales materials to communicate to film financiers, prepare the company’s consumer-market strategy, plan and oversee the management of editorial reviews, and manage the film festival application process. He also managed various aspects of production including administering additional dialogue recordings, sourcing talent for the film’s music soundtrack; sourcing consumer product manufacturers for product placement, and negotiating rights agreements for both the soundtrack and product placement.
"Rhino Brothers is a Minor League Classic. 4 out of 4."
- Glen Schaeffer, Vancouver Province
- Company raised $850,000 from broadcasters and public film agencies
- Product placement support by Nike, Molson Breweries
- Music Soundtrack with Sony Recording Artists The Skydiggers
- Top independent, Worldfest Film Festival, Houston, Texas, USA
- Best Actress, Leo Awards, Vancouver, Canada
- Theatrical release, DVD in retail stories across the country
- Very well recognized by both film and non-film media